After milk sales, it is common for livestock trading to be the second largest source of income for dairy farm businesses. In optimising the type of calves produced each year, it is common for dairy farmers to produce beef cross dairy calves to meet market demands.

DataGene is supporting the development of the beef on dairy market through a number of development and extension initiatives. For example, the recording of beef sires in NASIS was boosted in 2022 to enable improved pedigree recording of beef cross calves in dairy herd management software.