After milk sales, it is common for livestock trading to be the second largest source of income for dairy farm businesses. In optimising the type of calves produced each year, it is common for dairy farmers to produce beef cross dairy calves to meet market demands.

DataGene is supporting the development of the beef on dairy market through a number of development and extension initiatives. Breeding and genetics for beef on dairy is part of a broader industry effort which is being developed by the CalfWays project